Wunmi Toriola’s newest movie, Queen Lateefah, has continued its sturdy efficiency on the West African field workplace, reaching N256 million in whole gross as of the third weekend of October 2024.
Over the weekend spanning October 18-20, the movie pulled in a further N23.3 million, putting it among the many top-grossing movies of the interval, second solely to Omoni Oboli’s The Rebellion.
With this momentum, the movie is effectively on monitor to surpass the N300 million mark. Simply final week, {financial} information outlet Nairametrics reported that Queen Lateefah had earned N216 million inside its first 18 days in cinemas.
In accordance with Opeyemi Ajayi, CEO of Cinemax, the movie is scheduled for at the very least a 12-week cinema run, indicating vital room for additional earnings.
Queen Lateefah has already outperformed different main Nollywood releases, together with Ajakaju: Beast of Two Worlds, which grossed N250 million, and Lakatabu, which introduced in over N200 million.
The sturdy efficiency of Queen Lateefah displays a buoyant outlook for the Nigerian field workplace because it heads into the ultimate quarter of 2024, bolstered by a number of high-profile releases nonetheless to return.
Co-produced by Wumi Toriola Productions and Captain of the Sea Productions, the movie follows the lifetime of Lateefah Adeleke, a 30-year-old businesswoman striving to ascend the social ladder.
Opeyemi Ajayi emphasised Cinemax’s strategic imaginative and prescient of positioning itself as a significant participant within the Nigerian movie business via collaborations with native filmmakers and a concentrate on telling African tales.
The success of Queen Lateefah highlights Nollywood’s potential to drive cultural content material not solely inside Nigeria however throughout Africa.
