Nigeria’s cellular community operator, 9mobile, is grappling with a big decline in its subscriber base, shedding 6079 prospects over the previous two months.
This downturn is detailed within the Nigerian Communications Fee (NCC) report on Incoming and Outgoing Porting Actions of Cell Community Operators.
In November 2024, 9mobile skilled a considerable outflow of subscribers. Out of 4726 complete porting actions recorded that month, 3891 subscribers departed from 9mobile to different networks.
In distinction, MTN misplaced 166 prospects, Airtel recorded 362 outgoing porting actions, and Globacom misplaced 307 subscribers.
The pattern continued into December 2024, with 9mobile shedding 2188 subscribers to different networks considerably greater than the outgoing porting numbers of its opponents: MTN misplaced 236 prospects, Airtel recorded 269 outgoing porting, and Globacom recorded 305.
For incoming porting actions in November 2024, the report confirmed that MTN gained essentially the most, including 3019 subscribers to its community, Airtel recorded 1266 incoming porting, and Globacom gained 414 prospects. In distinction to the others, 9mobile gained simply 27 subscribers.
When it comes to incoming porting in the identical interval, MTN gained essentially the most prospects from different operators, with 1856 subscribers becoming a member of its community.
Airtel recorded 835 incoming porting, whereas Globacom gained 290 prospects. In distinction, 9mobile recorded a mere 17 incoming porting in December 2024.
The NCC report additionally highlighted a big decline in 9mobile’s market share, which dropped to only 1.9% in December 2024.
This marks a stark distinction to the corporate’s efficiency in 2015 when it boasted a subscriber base of 23.4 million and a market share of 15.7%.
The operator’s stagnant subscriber base, which has remained unchanged at 3.2 million for 2 consecutive months, additional exacerbates this decline.
The continuing challenges confronted by 9mobile spotlight the aggressive dynamics inside Nigeria’s telecommunications sector.
The operator’s efforts to deal with community reliability and buyer retention might be essential in reversing its present trajectory.
