The hit actuality tv present Large Brother Naija will return to screens later this month for its landmark tenth season, promising its most bold version but, with a record-breaking grand prize of N150 million.
MultiChoice Group, the producers of the franchise, unveiled particulars of the brand new season at a press briefing held on Wednesday in Lagos. Busola Tejumola, Govt Head of Normal Leisure at MultiChoice, described the upcoming version as a milestone second within the present’s decade-long historical past.
“That is greater than a tv present. “It’s a cultural phenomenon that has redefined the panorama of African leisure,” Tejumola stated.
The season premiere will unfold over two nights, Saturday, July 26, and Sunday, July 27, with long-time host Ebuka Obi-Uchendu returning to information audiences via what is predicted to be 10 weeks of high-stakes drama, alliances, rivalries, and spectacle. The grand finale is scheduled for October 5.
Whereas the official theme of Season 10 stays beneath wraps till premiere night time, MultiChoice hinted at a revamped format with a “recent wave of pleasure” designed to enchantment to a broader viewers and push the boundaries of native actuality tv.
In what’s now custom, this yr’s solid was chosen following a nationwide audition that drew 1000’s of hopefuls. Registration opened from Might 3 to Might 7, adopted by bodily auditions held in Lagos, Abuja, and Enugu between Might 16 and Might 18. Producers stated the method was geared toward curating a solid of “participating and dynamic personalities” that replicate Nigeria’s cultural range and artistic power.
Tejumola emphasised the present’s broader influence, noting the way it has turn out to be a launchpad for rising expertise throughout the leisure and influencer industries.
“Large Brother Naija has given voice to a brand new era of creatives. “It’s homegrown leisure finished at scale, with intention and ambition,” she stated.
The brand new N150 million prize marks a vital 50% soar from final season’s N100 million reward. That season, Large Brother Naija: All Stars introduced again among the franchise’s most memorable former housemates in a high-stakes, nostalgia-fueled version that captured large audiences throughout Africa.
The All Stars format was praised for its drama-heavy storytelling and elevated manufacturing values, setting a excessive bar for what’s subsequent.
Because the countdown begins, anticipation for the brand new season is constructing quickly. With a record-breaking prize, revamped manufacturing, and a decade of affect behind it, Large Brother Naija Season 10 is poised to as soon as once more redefine actuality tv in Africa and preserve thousands and thousands of viewers glued to their screens.
