World music streaming platform Spotify reported an 11% year-on-year improve in month-to-month energetic customers, reaching 713 million within the third quarter of 2025, marking a big milestone for the world’s largest audio streaming platform.
The corporate outperformed projections of 710.6 million, pushed by sturdy development in subscriptions.
In August, the corporate raised subscription costs by about 9% throughout a number of areas, together with South Asia, the Center East, Africa, Europe, Latin America, and the Asia-Pacific.
Regardless of the hikes, subscriber development was recorded globally.
Income elevated by 7% to €4.27 billion ($4.9 billion). Premium subscribers had been reported to be roughly according to estimates.
Advert-supported income, nevertheless, declined 6% from a yr in the past because of pricing strain, the corporate stated.
“We now have the instruments we’d like: pricing, product innovation, operational leverage, and finally the advertisements turnaround to ship each income development and revenue enlargement,” Ek stated in an announcement.
As Spotify continues to evolve, the corporate introduced that Daniel Ek will step down as CEO in the beginning of 2026 to turn into govt chairman.
From January 1, 2026, Spotify will transition to a twin CEO construction led by Gustav Söderström, presently co-president and chief product and expertise officer, and Alex Norström, co-president and chief enterprise officer.
On the finish of Q3, Spotify had 7,323 full-time staff worldwide.
In October, Spotify expanded its automated promoting ecosystem. The corporate launched a significant collaboration with Amazon DSP, permitting advertisers utilizing Amazon’s demand-side platform to entry Spotify’s international audio and video stock.
The partnership combines Amazon’s in depth viewers knowledge with Spotify’s 696 million month-to-month customers, providing manufacturers new alternatives to ship focused campaigns with improved attribution and full-funnel measurement.
Spotify additionally strengthened its programmatic attain by direct integrations with Yahoo DSP and ID5. The Yahoo partnership permits advertisers to purchase Spotify stock straight, with early outcomes displaying conversion charges up almost 70% and price per motion falling by about 90% between July and September 2025. The ID5 collaboration enhances viewers addressability for campaigns throughout Europe.
As well as, Spotify introduced that from 2026, Megaphone-hosted podcast publishers will be capable to arrange personal market offers by the Spotify Advert Alternate, giving them extra management over monetization and advertiser relationships.
