Oluwaseyi Afolayan, not too long ago named considered one of Nigeria’s Prime 35 Below 35 Advertising Professionals, is rapidly rising as a transformative determine in Nigeria’s fast-moving shopper items (FMCG) sector.
As Model Supervisor for the Snacks Class at UAC Meals Ltd, Afolayan has persistently blended creativity, technique, and culturally resonant storytelling to redefine how customers interact with among the nation’s most iconic snack manufacturers.
Afolayan holds a Bachelor’s diploma in Enterprise Training from Ekiti State College, an Superior Certificates in Model Administration from the Model Administration Academy (BMA), and a Digital Advertising certification from HubSpot Academy. These {qualifications} have underpinned her capability to mix analytical perception with progressive model execution.
At UAC Meals, she has been on the forefront of a number of high-impact initiatives. Notably, she led the “Seize a Gala” marketing campaign, a revitalisation of the Gala model that reconnected it with a youthful technology by way of culturally grounded storytelling. She additionally spearheaded the “digital transformation of King-Measurement Gala”, designing a multi-platform marketing campaign that boosted social engagement and drove 1000’s of digital product trials, a big milestone for modern FMCG advertising and marketing in Nigeria.
Past digital innovation, Afolayan has performed a pivotal position in “product launches and portfolio growth”, guiding the rollout and refresh of choices akin to “Gala Chin Chin”, “King-Measurement Gala Sausage Roll”, and “Kingsway Loaf”. Because the official product designer for Gala Chin Chin, she translated shopper insights into compelling packaging that strengthened shelf presence and model relevance.
Her dedication to culture-driven campaigns is clear in initiatives like “Make Gala Sausage Roll Your Galantine”, which went viral and drove in depth shopper engagement, in addition to the “Gala Employees’ Day CSR initiative”, celebrating Nigeria’s on a regular basis hustlers and deepening emotional loyalty to the model.
Afolayan’s recognition among the many “Prime 35 Below 35 Advertising Professionals” underscores her rising affect and management potential within the sector. Colleagues and business observers be aware that her work displays a uncommon mixture of creativity, strategic rigour, and collaborative execution, qualities that proceed to reinforce model fairness, speed up development, and ship memorable shopper experiences.
As gathered, Afolayan is a Gen Z strategist with a daring, trendy method, whilst she shouldn’t be merely contributing to Nigeria’s evolving FMCG advertising and marketing panorama, however actively shaping it.
