Veteran Nollywood actress and filmmaker Omotola Jalade Ekeinde has sparked contemporary discussions within the Nigerian movie trade after overtly criticising the rising pattern of dancing on social media to advertise motion pictures.
The actress shared her ideas throughout a latest interview on TVC Leisure, the place she made it clear that dancing shouldn’t be a requirement for advertising and marketing movies.
Omotola Says Dancing to Promote Motion pictures Is “Not Skilled”
Talking through the interview, Omotola acknowledged that she can’t deliver herself to bop simply to market a film, stressing that such an strategy doesn’t align along with her concept of professionalism.
“I’m sorry, however I received’t be dancing to market or promote my film. It’s not skilled. I’ve performed the film, now I simply should go round and market it,” she mentioned.
In line with her, promotion needs to be performed via structured {and professional} channels, not compelled social media tendencies.
Feedback Stir Reactions Amid Funke Akindele, Kunle Afolayan Controversy
Omotola’s remarks come amid the continued controversy involving filmmaker Kunle Afolayan and field workplace queen Funke Akindele.
Days earlier, Afolayan had additionally acknowledged that he wouldn’t dance to advertise a film, including that he has no real interest in making a ₦1 billion movie if the producer finally ends up with solely ₦10 million in returns.
Field Workplace Stars React to Afolayan’s Assertion
Kunle Afolayan’s feedback sparked backlash on-line, particularly from prime field workplace performers Funke Akindele and Toyin Abraham.
Funke Akindele’s motion pictures have reportedly grossed over ₦2.4 billion, whereas Toyin Abraham’s movies have crossed the ₦1 billion mark, making them key figures within the dialog about fashionable movie promotion.
Omotola Backs Skilled Advertising Over Traits
Backing Afolayan’s place, Omotola defined that she solely dances when she feels prefer it, not when it turns into a advertising and marketing obligation.
She famous {that a} filmmaker’s major accountability is to ship a top quality film, including that promotion shouldn’t compromise professionalism or private values.
Actress Speaks Forward of New Film Launch
Omotola made the assertion whereas talking forward of her upcoming cinema challenge, Mom’s Love, which is scheduled to hit cinemas on March 6, 2026.
The actress, who at present splits her time between Nigeria and the USA, mentioned she stays centered on high quality storytelling reasonably than tendencies.
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