MultiChoice Group has appointed Dr. Busola Tejumola as its new Govt Head of Basic Leisure Channels, a transfer seen as a strategic step in strengthening its African content material management throughout the DStv and GOtv platforms.
Tejumola’s appointment was introduced by way of her LinkedIn profile on Tuesday, marking a major management change on the pay-TV big recognized for its huge footprint throughout sub-Saharan Africa.
The brand new position locations Tejumola on the middle of MultiChoice’s drive to ship localized leisure, an area she is effectively aware of. Previous to this appointment, she served as Govt Head of Content material and West Africa Channels, the place she performed a pivotal position in shaping the corporate’s content material technique within the area.
With over a decade of expertise at MultiChoice, Tejumola brings deep institutional information. She first joined the corporate in 2012 as Client Insights Supervisor, utilizing information to trace viewers conduct and drive enterprise selections.
She later led the Technique and Insights staff and was finally named Basic Supervisor of Manufacturing at Africa Magic, the place she oversaw main African titles together with Large Brother Naija, Tinsel, Ajoche, and the Africa Magic Viewers’ Selection Awards (AMVCA).
Her promotion exhibits MultiChoice’s rising emphasis on audience-driven programming rooted in native narratives.
“My constant focus has been the enterprise sustainability and profitability of MultiChoice Nigeria, with content material on the forefront,” she wrote on her LinkedIn profile. “Delivering on buyer expectations by way of high quality information and deep native understanding stays key.”
Tejumola’s management has spanned content material planning, manufacturing, partnerships, and expertise growth. Her monitor report in championing African storytelling helped enrich the viewing expertise for over 20 million subscribers, the corporate mentioned.
Educated within the UK and Nigeria, she holds a Ph.D. in Administration Data Methods from Brunel College London, a grasp’s diploma from the College of Surrey, and a bachelor’s diploma in Pc Science from the University of Ibadan. She additionally accomplished senior management coaching at Duke Company Schooling.
As MultiChoice positions itself for the following section of progress, particularly amid shifting viewers preferences, her experience might show essential.
With Tejumola now overseeing basic leisure channels, together with the flagship Africa Magic bouquet, MultiChoice indicators it’s doubling down on the ability of African tales informed by African creators.
